Reduce your website bounce rate

Bounce rate is the percentage of visitors who enter a website and leave it without seeing the other pages in the website. Google Analytic is one of the best ways in which you can measure the bounce rate of your website. A higher bounce rate is indicative of the fact that your web page is not attracting the visitors.

Proper keywords
It is usually seen that if you do not use the right keyword, you get a mixed traffic of people who are looking for many things, but sadly not what you are selling. Therefore it is essential that you know at least top 5-6 keywords for your website.

Call to action
Often several websites lack “call to action”. With the right web design, appropriate keywords now it is your job to help them take the final step. If your home page does not have any call to action then how will the visitors know what you want them to do!

Take the services of the best SEO Company they will help you know the right keywords which will not only bring more traffic to your site, but also bring down the bounce rate.

Why a Responsive web design website is must?

Website places a vital role in each and every business, because it reaches a wider audience within a short time than any other form of advertising. Day by day new technology implemented to view website as much better than before. For a better viewing experience some new techniques are implemented. Every web designer has to adapt to new technology to minimize the work with high efficiency. Current trends in web design are viewing a website in multiple devices like desktop/PC, laptops, mobile devices such as tablets and smart phones.

No way to ignore viewing website in mobile phones, because there is a tremendous increase in the usage of mobile phones for searching over the years. Responsive web design (RWD) technology satisfies all these needs. RWD is specially used for designing a website which can access by all the devices. It reaches widely soon, because no need to design separate websites for desktop and mobile devices. RWD helps the web designer to design a website viewable by all the devices just by implementing CSS code, media queries and fluid grids.

Who recommended Responsive web Design?

Google has just released a statement that there new Algorithm will be more focused on responsive web design. So prepare your website in a more responsive way. Google actually encourages the use of responsive web design, but in truth, Responsive Web Design streamlines a site's backend and helps maintain a single domain doing away with unnecessary templates and sub-domains, and also eliminating a need for multiple SEO campaigns.

Website for all Platforms

Is your website optimized effectively for all devices and platforms? Don't just think mobile or desktop, think every single device and user on the web. Responsive websites are designed to provide an optimal viewing experience across all platforms.

82% of Sites Use Responsive Web Design

Recently on Google+, the Google Webmaster team asked their followers to tell them which mobile configuration strategy they use, 82% responded with responsive web design, 4% said dynamic serving, 6% said separate mobile URLs, and only 7% said their site is not mobile friendly.

How Mobile is influenced by making Marketing Decisions in 2015?

According to Tech Crunch, 66% of users, access social networking websites from mobile. In observing web analytics regularly for brands, in most cases 25-30% of website traffic now coming from mobile and tablet devices. In 2015, businesses will consider how mobile is influenced by their marketing decisions.

Responsive web design is the only way the Web remains viable. So, design your website in a more responsive way to stay ahead of the competition and stand in front of customers, who need your services.

Note: To check whether your website is responsive or not, just minimize your web browser. If it is responsive, it adjusts to the screen size on how much you minimize the browser.

Website Design Trends to be expected in 2015

Every year we are going to expect some new trends, whatever it is. Likewise, in web design, some new trends, techniques & technologies implemented every year to make a website more comfortable to use in smart devices. Actually, web design is a continuously changing trend. In 2014, some of the trends we used mostly are:

Typography

Typography is the technique of putting texts/types in an orderly manner to make it more visible, attractive and readable. In other words, typography is the art of working with texts, graphically.

UI Flat Design

In web design, flat UI design is an emerging concept which is being used in many websites now-a-days. This technique mainly focuses on content and provides a basic design with less distracting elements. Basic design with fewer images can load faster, which helps mainly for whom having slow internet connection with a mobile design. Apple’s mobile operating system, iOS 7, Google’s Gmail, Facebook, and Windows 8 are all examples of interfaces that have implemented flat UI.

Fixed Header Bar

Most of the websites header bar is not fixed, so when you scroll down it would disappear. If you want to see further information about their product/services, you need to scroll to top of the page and click the respective menu in the header bar. With longer webpage’s and mobile browsers, accessing that menu becomes more difficult. For this reason, many sites will fix the header bar at the top of the browser window, allowing it to follow visitors as they scroll down the page. Having a navigation that remains fixed to the top of the browser window lets readers quickly access the menu. It helps the visitor to dive deeper into the site more easily.

Bootstrap

Twitter Bootstrap is a more powerful front-end framework for faster and easier development of responsive and mobile-first websites. It includes HTML, CSS and JavaScript. The major advantage of using Twitter Bootstrap is that it comes with free set of tools for creating flexible and responsive web layouts as well as common interface components.

Infographics

Infographics (Information Graphics) are a graphical visual representation of information or data to present complex information more quickly and clearly. Collections of information showing in a design way, that's not only informative, but looks good, so that humans can understand more quickly about the trends or topic.

SVG images

SVG (Scalable Vector Graphics) is an image format for vector graphics. It is an XML-based vector image format for two-dimensional graphics with support for interactivity and animation. It allows three types of graphic objects: vector graphics, raster graphics and text. SVG is supported in all modern browsers and some previous version browsers.

Some advantages of using SVG are it scales to any size without losing clarity, Small file sizes that compress well, and so on.

And lots more…

More design trends are implemented in the year 2014. But, we discussed above are the most important techniques used in web design. More other techniques, trends are implemented in previous years, but these trends have a slight modification from the previous one, like responsive web design, SaaS, Flat & responsive together, etc.        

In 2015, businesses need to have websites that work well on the aforementioned devices plus smart watches, TVs, home appliances and even cars, to name a few. I’m sure the list of devices that can stream content from the web will be even longer in a year. The responsive world we knew in 2015 is rapidly expanding. Trends in 2015 can be briefly discussed in the upcoming blogs.

Responsive Web Design Company India

Nissi Infotech is an 18 year professional website design company that specializes in custom website design, responsive & eCommerce web design, SEO, ERP software services provider at affordable prices.

We offer services like website design & development, eCommerce websites, responsive & flat web design, logo design, brochure designing, web hosting, web ERP software, search engine optimization at low cost.   

Our Services:

• Responsive Website Design
• Website Development
• Domain Hosting
• Software Development
• Search Engine Optimization (SEM, SMM, SMO, Google Adwords, Bing Adwords)
• Website Redesign
• Website Maintenance
• Annual Maintenance Contract (AMC)

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